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UnitedHealth Group Marketing Specialist II - B2C, Optum at Home in Eden Prairie, Minnesota

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

The role is responsible for executing elements of the strategic B2C marketing plan for the Optum at Home product within Home and Community Care serving DSNP members.

This is an individual contributor role reporting into the Sr. Marketing Director, Optum at Home B2C.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Execute measurable B2C marketing campaigns and tactics from inception to in market (e.g., timelines, creative development, budgets, etc.)

  • Partner with creative resources, agencies to create, revise and version campaign and materials content to drive key business outcomes

  • Effectively navigate legal and regulatory environment to execute elements that align with business requirements while motivating consumer behavior

  • Develop, manage, and maintain relationships with internal stakeholders and keep them informed about campaign plans, results, and status of key initiatives

  • Proof and test marketing materials on existing and new platforms

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree OR 15+ years of B2C Marketing experience

  • 5+ years B2C marketing experience (e.g., developing marketing strategies and tactics, end to end campaign management, metrics tracking and analysis, journey mapping, CRM & data strategies, channel and content management, marketing automation, digital marketing)

  • 5+ years of experience displaying exceptional organizational skills with ability to execute on multiple projects and effectively establish priorities

  • 5+ years experience in MS office suite of Products (PowerPoint, Excel, Word)

  • 5+ years of experience displaying ability to be flexible and work with ambiguity

  • 5+ years of experience showing strong written and oral communication skills

  • 5+ years of experience in a performance-based marketing environment

  • 3+ years of experience in cross-functional teams without formal authority

  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation.

Preferred Qualifications:

  • Healthcare or Financial Services marketing experience

  • Experience in WorkFront

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $66,100 to $118,300. The salary range for Connecticut / Nevada residents is $72,800 to $129,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: #RPO, Optum, UnitedHealth, UnitedHealth Group, Marketing, Marketing Specialist, B2C, Remote Nationwide, Telecommute, WFH Remote, #GREEN

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