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Pfizer Sr. Director, Business Product Planning and Creative Marketing Tech in Collegeville, Pennsylvania


We are building world class expertise in our newly formed Chief Marketing Office (CMO) to accelerate performance and enable our product marketers to be focused on customers like never before. Our ambition is to be the best marketers, leveraging data & technology, our brand, and creativity to make Pfizer and our portfolio the most trusted and preferred in the industry.

The Market Planning and CreativeTech Lead is the Business Product Leadfor the marketing tools to support planning workflowand creation capabilities (e.g.,Adobe, GCMA)

The Business Lead is a seniorleader in the marketingorganization who setsvision and business objectives, serving as thevoice of the customer to digitaland operational partners. They provide insightsinto the overall strategy and keyoutcomes that are expected(e.g., increase customerawareness)

  • Partner with Digital colleagues, e.g., Engineering, Architecture and Product on strategicintake demand that drives newcapabilities withing the Digitalproduct portfolio. They helpshape key product group artifactsand provide expertise andfeedback to guide product groupsduring the delivery

Success in this role includes ensuring that the products evolve to deliver unparalleled value to the marketing organization.


  • Understands priorities for marketing organization, set vision and establish experience level OKRs.

  • Exemplify excellence in product management, combining knowledge of both business and technology to create strategies, develop and manage product roadmaps, and define meaningful object and key results (OKRs) to measure value and impact.

  • The Planning and Creative Lead is responsible for technology roadmap to support planning, briefing, workflow, creative asset production andstorage , including long-term asset management across business lines, including:

  • Enabling a dynamic briefing process to support creative development and media planning .

  • Ensure planning collects and organizes data for reporting, analytics and optimization of asset and campaign performance.

  • Enable dynamic and automated workflow across brand, performance marketing, marketing ops, agencies and analytic teams.

  • Ensure creative teams have the software and hardware required to develop best in class creative across mediums including; digital,photography, motion and video.

  • Creative production tools that enable and enhance Pfizer'sGlocalstrategy.

  • Building an enterprise Digital Asset Management platform that provides easy access to digital assets with a flexible design to enablepersonalization across channels.

  • Drive customer-centric (employee) optimization by continuously gathering insights and pain points from end-users (e.g., productmarketers) to shape product group backlog for actionable improvements to creative technology products, in conjunction with Digital ProductManagement team(s)

  • Work closely with Business Leads and Business Owners to address planning, workflow and creative technology interdependencies across marketing andsales

  • Lead a team of Business Product Leaders todevelop the strategy and vision for the planning and creative tech stack, be obsessed with userexperience, and guide the outcomes and evolution of the technologies andplatforms

  • Ensure digital assets are accessible across channels with an infrastructure to support dynamic experiences andpersonalization.

  • Lead innovation that enables Generative AI content creation andapproval.

  • Prioritize business cases and optimize resource allocation across products (both existing and new); work with Business Owners andDigital on business case development andapprovals

  • Proactively identify business needs, draft business requirements, and articulate a value delivery roadmap, and ensure executionagainst roadmapvia close coordination and project management with Digital Group ProductManagers

  • Manage relationships and engagement with platform / technology vendors (in collaboration with Digital team) to ensure objectives aremet

  • Explore external platform and technology landscape , and evaluate potential new solutions against relevant business needs in collaborationwith Digital; own "buy" decisions for new platforms /technology

  • Collaborate with Digital Product Owners / Managers on both product decisioning / strategyas well as day-to-day product delivery within the Agile Teams, incl. with Technical / Engineering team on hands-on solutiondevelopment and management of external development vendors

  • Collaborate with Global Marketing Excellence to embed and evolve workflows, and to design and implement trainings where relevant

  • Collaborate with relevant functional stakeholders (e.g., Compliance, PX) to enable integration of processes and requirements acrossrelevant platforms / technology

  • Collaborate with Agency and Creative to optimize process and production

  • Lead a global team of3-4people (primarily based in US) and manage a budget


  • Bachelor's degree

  • 12+ years of related field experience in:

  • Being customer-obsessed, innovative, and results-oriented Business Lead

  • Product Management, Product Owner, Product Analyst, or other related product roles

  • Leading and understand agile ways of working and product development lifecycle

  • Optimizing marketing and creative capabilities with technology and process

  • Product and Technology at an innovative Fortune 500, Health, Pharma or an Agency

  • Navigating medical, legal and regulatory process

  • Experience being a customer-obsessed, innovative, results-oriented Business Lead,Business Owner, Product Manager, Product Owner, Product Analyst, or other relatedproduct roles

  • Understand agile ways of working and product development lifecycle

  • Deep understanding and passion for platform systems, technologies, and APIs incl. hands-on experience with using / developing potential Marketing platforms and technologies (e.g.,Adobe, Workfront, etc.)

  • Experience working directly with customers to identify and prioritize business requirements

  • Experience evaluating product decisions strategically and making prioritization trade-offs,leveraging large datasets to make data-driven product decisions, while collaborating withmultiple stakeholders and cross-functional teams

  • Exceptional interpersonal skills and mastery of working in a matrixed environment

  • Self-motivated with demonstrated ability to execute with speed and high quality

  • Demonstrated business acumen, strong analytical skills and strategic mindset

  • Track record of strong networking and working collaboratively across functions andgeographies

  • Role model for the PFE Values (Courage, Excellence, Equity and Joy)

  • Lead cross-functional and cross-business projects and initiatives, identifying risks andremoving roadblocks to enable teams to achieve successful delivery

  • Demonstrated analytical and conceptual problem-solving skills

  • Strong writing, presentation, and influencing skills

  • Demonstrate ability to thrive under pressure, to take accountability, and to meet deadlines

  • Ability to work in agile operating model and culture

  • Experience in developing and leading a team while building a positive culture


  • Master's degree from an accredited college or university is helpful and preferred in one of thefollowing or related fields: Business (MBA), Engineering, Operations Research,Management Science, Economics, etc.

  • Prior experience as platforms and technology product manager / business lead in pharmaor in a high-growth startup

Other Job Details:

  • Last Date to Apply for Job: June 12, 2024

  • Work Location Assignment: On Premise2-3 days per week. New York City HQ, NY (Preferred), Walton Oaks- UK, Tampa- FL, Lake Forrest- IL, Collegeville-PA

  • Eligible for employee referral bonus: Yes

#LI-PF #BusinessProductPlanning #DAM #DigitalAssetManagement #CreativeMarketingTech#CustomerEngagement #PlatformsTechnology

The annual base salary for this position ranges from $191,300.00 to $318,800.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

  • The annual base salary for this position in Tampa, FL ranges from $172,100.00 to $286,900.00.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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