Jack Henry & Associates Senior Manager Digital Marketing in Charlotte, North Carolina
Senior Manager Digital Marketing
Position Level: Senior Manager
Team: Sales & Marketing
Position Type: Regular
Working Time: Full-Time
Locations: Charlotte, North Carolina, Remote, Remote
Travel Requirements: 5%
Description & Requirements
Jack Henry & Associates is currently looking for a Senior Digital Marketing Manager to join our Marketing organization. This senior level role will report directly to the Senior Director of Marketing and key influencer of the transformation going on in Marketing. Our Senior Manager is responsible for managing the activities of all digital channels for the Marketing team. We are looking for a digital marketing professional who is extremely well-versed in digital marketing, lead capture and nurturing best practices able to expertly grasp digital behavior trends, marketing and sales analytics.
This Senior leadership role drives the strategy and execution of all digital marketing initiatives across JHA marketing, including marketing automation website management and analytics, social media strategy and content development. This position also oversees content development, editorial calendar and site optimization for the company.
Why Jack Henry and Associates?
Jack Henry was founded 40 years ago with a very simple philosophy; Do what is right, Do whatever it takes and have fun. Today this philosophy is the bedrock of the JHA Marketing Department. Together we are bold, creative, innovative and collaborative. A true family. A place where people come and stay because that is what families do. We are loyal to each other. We lift each other up. We bring out the best in everyone. That is why we were named the #2 technology place to work in America and the #12 overall large company to work for. We may be the best kept secret for people who want to grow and develop their Marketing skills in Charlotte, North Carolina. Apply today. Your team awaits!
This position can be based remotely throughout the US or at our Charlotte, NC office.
Minimum of 10 years of experience of marketing or digital marketing experience.
B2B marketing experience.
Proficiency with Google Analytics.
Superior Knowledge Marketing Automation.
Superior knowledge B2B Marketing and/or technical, financial, and banking industry and competitive market environment.
Superior knowledge of Microsoft Office (Word, Excel, PowerPoint).
Expert working knowledge of Salesforce, Marketing Cloud, Google Analytics, HubSpot.
Able to lead in a virtual environment
Able to work in a highly collaborative environment.
Develop best in class Digital Marketing strategies including marketing automation platform, methodology and infrastructure.
Drive growth and adoption of digital marketing for customer engagement outside of campaigns
Continual consultation with marketing and business groups across the enterprise focused on increased use of and value of marketing automation strategies
Analyze program performance and make recommendations for improvements and optimization of content, mix, frequency, etc. in order to meet customer needs and business objectives
Understand and manage customer segmentation and list management for the marketing teams
Maintain a marketing dashboard of key performance indicators that is automatically updated to reflect pipeline impact of current marketing activity
Update marketing campaign workflows as changes to business requirements dictate
Monitor, analyze, and report on performance and communicates results and insights to key stakeholders
Collaborate with marketing and sales effectiveness teams to improve data quality, reporting, and segmentation
Measure the demand funnel for each stage and establish benchmarks and goals for ongoing performance improvement and share with key stakeholders and executives
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Coordinate with colleagues and vendors to drive refinement or creation of required systems, workflows and business practice disciplines.
Attract and build out strong digital marketing team.
Equal Employment Opportunity
At Jack Henry, we know we are better together. We value, respect, and protect the uniqueness each of us brings. Innovation flourishes by including all voices and makes our business—and our society—stronger. Jack Henry is an equal opportunity employer and we are committed to providing equal opportunity in all of our employment practices, including selection, hiring, performance management, promotion, transfer, compensation, benefits, education, training, social, and recreational activities to all persons regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, genetic information, pregnancy, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, and military and veteran status, or any other protected status protected by local, state or federal law.
No one will be subject to, and Jack Henry prohibits, any form of discipline, reprisal, intimidation, or retaliation for good faith reports or complaints of incidents of discrimination of any kind, pursuing any discrimination claim, or cooperating in related investigations.