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Equitable Recruitment Marketing in Charlotte, North Carolina

Recruitment Marketing ( 2400006P )

Primary Location : UNITED STATES-NC-Charlotte

Other Locations : UNITED STATES-NY-Syracuse

Organization : Equitable

Schedule : Full-time


At Equitable, our power is in our people.

We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?

Talent Management defines and drives a diverse and inclusive workplace in which employees can explore every aspirational prospect, and attracts, develops, and engages extraordinary talent to fuel our growth and delivers a compelling experience throughout the employee lifecycle.

Who You Are

You’re a Marketer at heart, and now you’re ready to bring your passion and skills to our Talent Acquisition team. In this role, you’ll be promoting the value of working for Equitable to help us attract great candidates who will thrive in our culture and can support our mission which is to help our clients secure their financial well-being so they can pursue long and fulfilling lives.

You have a gift for story-telling and know how to reach and engage diverse audiences on a human level through search, social, mobile, text and email. You think strategically about channels and messaging, roll up your sleeves and execute campaigns and programs while tracking and measuring everything. You will play a critical role in helping to uncover and promote the differentiating factors that make Equitable a great place to work.

What You’ll Do

  • Build employer brand awareness for Equitable

  • Create, curate, and manage content on social channels including the Equitable career site, LinkedIn, Handshake, etc.

  • Partner with Marketing and the recruiting team to create collateral such as fact sheets, brochures, event signage, etc. that tells the Equitable story

  • Partner with squad members and our outsourced recruiting team to develop a campus / veteran / diversity recruitment marketing strategy

  • Optimize channel and advertising spend

  • Drive qualified applicants to open jobs

  • Assist the Sourcing team in building diverse talent communities

  • Assist in managing recruiting events

  • Track, measure, and report on campaign results

  • Communicate the value proposition of working at Equitable both authentically and transparently

  • Inspire employees to create and share their stories and Equitable reviews, amplifying our reach and influence throughout the candidate journey

  • Organize campaigns, programs, and events from strategy to execution that build brand awareness and generate qualified leads

  • Collaborate across Talent Acquisition, partner with Marketing and support Business Units to attract great talent to Equitable

The base salary range for this position is $68,000 - $102,000. Actual base salaries vary based on skills, experience, and geographical location. In addition to base pay, Equitable provides compensation to reward performance with base salary increases, spot bonuses, and short-term incentive compensation opportunities. Eligibility for these programs depends on level and functional area of responsibility.

For eligible employees, Equitable provides a full range of benefits. This includes medical, dental, vision, a 401(k) plan, and paid time off. For detailed descriptions of these benefits, please reference the link below.

Equitable Pay and Benefits: Equitable Total Rewards Program (https://portal.equitable.com/appentry/EDoxRedirect?node_id=A2023013000001)


Required Qualifications:

  • Bachelor’s degree in Human resources, Marketing, Public Relations or similar relevant field

  • 5 years of experience in Communications, Marketing, or Advertising

Preferred Qualifications:

  • Knowledge of employer branding strategies and recruitment marketing

  • Exposure to corporate recruiting is a plus


Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

Channel Marketing : Knowledge of various channel marketing strategies and solutions used to carry out a marketing plan; ability to promote a hospitality organization's brand, products, and services through multiple and diverse avenues.

Talent Analytics: Knowledge of methodologies, technologies and processes used to collect, analyze and utilize employee data (e.g. personality, attitudes, behaviors, performance); ability to enhance the company's competitive advantages through in-depth data analytics.

Diversity, Equity and Inclusion: Demonstrates a commitment to Diversity, Equity and Inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating for change.


At Equitable, we’re a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.

We turn challenges into opportunities by thinking, working, and leading differently – where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.

We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.

We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.

Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.

NOTE: Equitable participates in the E-Verify program.

If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at TalentAcquisition@equitable.com .

Req ID: 2400006P