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Ally Marketing Manager in Charlotte, North Carolina

Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too? The Opportunity The Marketing Analytics Manager is a newly created position within the Ally marketing team reporting to the Sr. Director of Marketing Analytics. As Ally continues our Digital Transformation, we are placing a critical focus on expanding our world-class, data-driven marketing team. This role will play a critical part in helping to integrate digital marketing channel data, understand conversion behaviors, build out KPI measurement, and attribution at an enterprise level across all business lines. The Work Itself * Develop subject matter expertise in the incoming data for digital acquisition data warehouse: ad server, social media, search, etc. * Participate in the development of KPIs to increase the effectiveness and efficiency of Ally digital marketing spend * Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics updated at the speed of now. * Build reporting dashboards leveraging PowerBI/Tableau or similar data visualization provider. * Develop insights and trends by hands-on data analysis. Always asking the question of “How to make performance stronger”. Will work with cross-functional teams to advise on measurement (LOB Leads; channels like Social, Content, Paid Search) * Collaborate closely with site personalization teams to evolve marketing metrics to full journey level reporting by audience segments , offers, and creative * Work with media agency to evolve additional models like Media Mix Models to account for additional business dynamics and improve accuracy * Prepare and present executive level reports showing marketing performance and trends over time, across all channels. The Skills You Bring Type of prior related experience: * 5+ years experience in advanced analytics, marketing metrics, statistics with comfort in query languages like SQL. * Clear understanding of conversion funnel metrics, analytics and levers for marketing success * Bachelors degree in Analytics/Statistics, Marketing or other related field * Experience in digital marketing at a marketing agency or client-side marketing team Special skills/abilities/competencies required: * Strong analytical ability * Proven ability to solve problems with data and improve business outcomes * Familiarity and understanding of paid media metrics (social/search/display/etc.) * Experience working across multiple teams to get the job done * Excellent verbal and written communications skills * Ability to work collaboratively with all levels of an organization * Project and team management * Self-starter with inquisitive nature * Creative Problem Solver How We’ll Have Your Back Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation – or total rewards – extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and child care discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs. Who We Are Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com. Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. 2E Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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