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Equitable Manager, Experiential Marketing & Events (Remote) in Charlotte, North Carolina

Manager, Experiential Marketing & Events (Remote) ( 220000GU )

Primary Location : UNITED STATES-NC-Charlotte

Other Locations : UNITED STATES

Organization : Equitable

Schedule : Full-time


At Equitable, our power is in our people.

We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?

The Experiential Marketing & Events team sits within the Marketing Center of Excellence. Our mission is to create and deliver memorable and impactful experiences focused on driving brand immersion, business goals and objectives, and company engagement. We are looking for an experienced and dynamic individual to join our team as we continue to advance Equitable’s brand with engaging and memorable event experiences, an integral part of the company’s overall marketing strategy.

Specific Responsibilities:

  • Participate in the strategic development of experiential marketing programs as part of an integrated marketing mix to drive client and consumer engagement and growth of our brand.

  • Partner with in-house agencies, vendors, business areas, and marketing teams on the creation planning and execution of experiential marketing activation efforts.

  • Work with Digital and Social Media team to define promotional strategy around tease / event / post-event content

  • Lead execution phase and ongoing management of experiential marketing programs to achieve KPIs.

  • Lead and assist with execution of programs by practicing efficient event planning skills.

  • Manage team digital tools part of experiential marketing ecosystem including event registration websites, mobile app platforms, travel booking software, and attendee reporting.

  • Manage vendors, SOWs, and budgets

  • Identify and champion new technologies and approaches to event execution and identify ways to improve event execution by infusion of new technologies

  • Superior knowledge of team subject matter and the ability to connect BAU to team and overall goals and objectives.

  • Able to improve processes and execute on initiatives

  • Ability to facilitates meetings and communicate results to team and management

  • Ability to present to a group of peers and immediate management and play a supporting role on presentation to higher levels of management.

  • Able to foster working relationships within the team and across business areas.

Candidates for this position will work remotely from a home based office.


Key Competencies:

  • Experience collaborating and working successfully with multiple stakeholders and teams amid change and ambiguity

  • Understanding of experiential/event marketing

  • Understanding of event planning and event management

  • Ability to develop strategies and build sound, integrated concepts

  • Strong stakeholder management skills and ability to influence without authority

  • Strong listening and communication skills, both written and verbal

  • Creative thinking with an agile approach

  • Agency management

  • Results focused and driven

  • Proactive cooperation

  • Curious and innovative mindset

  • Demonstrates a commitment to Diversity, Equity and Inclusion

Additional Qualifications:

  • Minimum of 5 years of experience in an events and/or experiential marketing role with a reputable, well-established company.

  • Proven ability to concept and execute world-class events and branded experiences of all sizes

  • Excellent project management skills and an ability to work under pressure

  • Superior vendor negotiation skills

  • Ability to solve problems quickly and independently when on-site at events

  • Ability to work independently, prioritize, and manage workload to strict deadlines, and operate effectively under remote management

  • Excellent written and verbal communication skills

  • Microsoft Office Suite (Excel, Word, PPT, Azure, Teams, Outlook, etc.)

  • Team player and creative thinker who can partner with internal team members as well as outside vendors

  • Understanding of project planning and execution methodologies

  • Able to travel domestically and internationally


At Equitable, we’re a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.

We turn challenges into opportunities by thinking, working, and leading differently – where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.

We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.

We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.

Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.

NOTE: Equitable participates in the E-Verify program.

If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at TalentAcquisition@equitable.com .

Req ID: 220000GU