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About this role:

Wells Fargo is seeking a talented Lead Analytics Consultant to join our growing Marketing Analytics team as part of Consumer & Small Business Banking (CSBB).

In this role you will partner with stakeholders and play a pivotal role as an analytical consultant for various marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, and developing a learning agenda for continuous refinement of our marketing campaigns. Additionally, you will be responsible for developing and implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.

Learn more about the career areas and lines of business at wellsfargojobs.com (https://www.wellsfargojobs.com/career-areas/) .

In this role, you will:

• Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns

• Evaluate key marketing levers for future optimization

• Develop a learning agenda for the continuous refinement and optimization of marketing campaigns

• Support the monthly forecasting process, estimating future performance based on historical data

• Ensure adherence to compliance and legal regulations and policies on all projects managed

• Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership

Required Qualifications:

• 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Expertise in statistical testing and forecasting

• Experience with large production data sets

• Proficiency in SQL, Python / R, and other programming languages

• Hands-on experience of Extract, Transform and Load (ETL) and data warehousing for purposes of integrating different data sources

• Experience with marketing analytics

• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams

• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines

• Strong analytical skills, with experience using data and insights to inform marketing decisions

• An advanced quantitative degree strongly preferred

Job Expectations:

• This position is not eligible for Visa sponsorship

• This position will require onsite presence at one of the locations listed below in a hybrid work schedule

• Relocation assistance is not available for this position

Work Location:

• 301 S Tryon St - Charlotte, NC 28282

Posting End Date:

6 Nov 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Req Number: R-390257