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Atrium Health Atrium Health Enterprise Paid Media Planning Manager FT in Charlotte, North Carolina

Job Summary

Develop, operationalize, execute, support and evaluate from conception through maturation strategic marketing, sales, business development, product, brand, communication, digital footprint, or outreach plan for enterprise promotion. Develop and manage site, program, project, or campaign ensuring enterprise and departmental strategic goals and objectives are met. Enhancing brand, product, or service awareness through assigned channel with the goal of increasing market share and revenue stream. Manage and develop team.

Essential Functions

  • Draft and manage strategic plan for site, product, business development, or service promotion.

  • Develop channel campaign to increase brand awareness, drive customers, increase market share, and enhance revenue stream.

  • Manage or operationalize product, service or program campaign.

  • Conduct and evaluate insight research to ensure effectiveness of campaign and end-to-end consumer experience.

  • Support a governance model for creation, distribution, management, and approval of content in printed or electronic formats and/or mediums.

  • Communicate with leadership and management about marketing or development goals and results.

  • Manage and develop team.

Physical Requirements

Requires walking, standing, bending or moving around campus and/or other facilities. Requires the ability to drive and operate a personal vehicle. Requires reading, comprehending, editing or designing materials. Requires clear and effective communication. Requires the experience and ability to operate audiovisual equipment. Requires the occasional lifting of documents or supplies.

Education, Experience and Certifications

Bachelor’s degree in Marketing, Advertising, Promotion, Communication, or Computer Science. Master's preferred. 5+ years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization. Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization. Generally, requires the ability to work with tight deadlines and manage multiple projects at once.

Atrium Health is one of the nation’s leading healthcare organizations, connecting patients with on-demand care, world-class specialists and the region’s largest primary care network. A recognized leader in healthcare delivery, quality and innovation, our foundation rests on providing clinically excellent and compassionate care.

We’ve been serving our community since 1940, when we opened our doors as Charlotte Memorial Hospital. Since then, our network has grown to include more than 40 hospitals and 900 care locations ranging from doctors’ offices to behavioral health centers to nursing homes.

Our focus: Delivering the highest quality patient care, supporting medical research and education, and joining with partners outside our walls to keep our community healthy.

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