IGT Marketing Content Specialist in Charleston, West Virginia
IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.
OVERALL OBJECTIVE AND PURPOSE
Collaborates with Lottery marketing staff to support, design, coordinate and produce audio/visual content and features used in Web, broadcast, streaming or other media forms. Use of creative and game design leadership to bring content needs and specifications to product. Responsibilities include designing graphics, animations, and shows for in-store digital advertising (ESMM) displays, ensuring that they are exciting, effective, and appropriate for the target market and culture. Acts as project coordinator for digital advertising show development. Provides design support for new draw games (POS, how to play, etc.) as requested by the Lottery, and identifies new strategic target segments and channels to facilitate growth of the Lottery brand.
PRINCIPAL DUTIES AND RESPONSIBILITIES
C ollaborate with the Lottery to identify customer segments and develop a B2B marketing strategy to address each segment through email, social media, public relations and blog partnerships.
Manage and grow the Lottery's customer network within the applicable Lottery brands and assist the Lottery with identifying retail and online promotion opportunities.
Establish Key Performance Indicators (KPIs) and guide the development of digital marketing and content strategies.
Align content strategy with relevant social media presence across platforms, through the enhancement of the Lottery brand and digital content (ESMM) to coordinate with daily/weekly social media and other Lottery promotions.
Designs and develops engaging, exciting content for ESMM digital advertising shows, including graphics and animations, best suited for applicable target segments.
Coordinates development and deployment of ESMM digital advertising shows to enhance product marketability at retail and align with wvlottery.com product marketing efforts.
Works closely with Lottery Marketing Director and Marketing staff to develop, design and maintain ESMM shows that reflect the Lottery game positioning strategy, communication and advertising goals, to include the build-out of weekly email campaigns, ESMM content and subscription services/iLottery.
Assists with graphics for multi-media, digital, retail point-of-sale game materials and other game-related materials for retailer training and new product launches.
Conducts research and development activities on maximizing the use of existing technology, creates design efficiencies and evaluates design packages and tools.
Assists Lottery Marketing staff and advertising agency graphics teams as directed to prepare game descriptions and visualizations for "how-to-play" stimuli used in Lottery market research.
Assists with graphics and animation for new vending machine touchscreen graphics.
Provides recommendations based on expertise.
Develops, edits and reviews content for use in B2B and B2C retail marketing strategies.
Bachelor's Degree in Marketing, Business, or other related field.
Technical school or college diploma/certificate in computer graphic design or 2D animation or 3D animation.
A minimum of three to five years marketing work experience, preferably in a marketing and/or advertising agency or B2B context.
One year design project coordination, project management, or equivalent.
Proven experience ideating and executing marketing programs focused on driving the development of new B2B and B2C sales channels and revenue growth.
Track record of successfully managing multiple projects and meeting deadlines, testing new marketing strategies and analyzing success through relevant metrics, and experience building and managing successful direct mail and social media (Facebook, Instagram, Pinterest, LinkedIn, etc.) promotions.
Essential special training requirements
Good professional gaphic design skills including illustration, animation, computer graphic design and 3D modeling.
Proficient with Adobe Creative Suite 6 (including Photoshop, Illustrator, and After Effects) and Flash 5, 3D modeling.
High degree of creativity and innovation.
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.
IGT (NYSE: IGT) is the global leader in gaming. For more information, please visit www.igt.com at http://www.igt.com/ .