Job Information
Canadian Tire Promotional Optimization Consultant in Calgary, Alberta
What you’ll do
Reporting to the Manager, Promotional Optimization, this role’s primary function is strategic planning and optimization of promotional activity at SportChek. Leveraging expertise across merchandising, marketing and analytics teams, the promotional optimization consultant will provide analysis and build strategies to maximize the efficiency of national promotions and return on advertising spend. To achieve this, the role will present findings at regularly scheduled assessment meetings, outlining the steps to achieve category & department promo targets & financial objectives.
The Promotional Optimization Consultant is expected to make recommendations for offer optimization and if necessary, trade off changes between departments, marketing channels and calendar events. This role offers a high level of autonomy while delivering quality and efficiency in the promotional program.
The role will provide consultation for Merchandising and Marketing teams on offer selection, customer incentives and promotional strategy.
You will ensure promotions meet optimal product, price and frequency while best showcasing our assortment to maximize customer value, engagement, sales and profit objectives.
Organize & prepare regular marketing reviews. Facilitate recommendations with effective presentation, tracking and follow up to ensure stakeholders are executing the action plan.
Support the planning of Marketing content including flyer and postcard creative layout to ensure it meets financial targets and qualitative objectives.
What you’ve done
3-5 years of experience in a marketing, product analyst or merchandising role, supporting data driven product analysis and providing consultation to business partners
Post-secondary education, University Degree or equivalent in Business, Economics, Marketing or Finance
Strong business and marketing acumen combined with an understanding of the retail landscape and customer segments
Demonstrated ability to clearly and confidently communicate recommendations in writing & verbally as well as articulate trade-offs
Excellent influencing, communication and interpersonal skills
Well-developed organizational skills with the proven ability to balance competing projects/demands
Ability to deal with ambiguity and apply critical thinking to make recommendations with limited direction, within an approved framework
Experienced MS Office user (Excel, PowerPoint, Outlook) demonstrating the ability to transform data sets, perform analysis and effectively present findings to stakeholders in a business environment.
Experience with merchandising financials and analytics tools is an asset (Thoughtspot, PMM, JDA, Quantisense, Cognos, Power BI, Looker Studio)
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
At Sport Chek, we want to find what moves you, and help build your career from there. As Canada’s destination for footwear, apparel, and sporting goods; we believe that sport and activity has the power to help shape your style, your relationships, and your mind. Along with colleagues across the Canadian Tire family of companies, you’ll be a part of a collaborative network of like-minded individuals who draw on their collective experience to best serve customers across all banners from coast-to-coast. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.
We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.