Job Information
Canadian Tire Consultant, Digital Marketing in Calgary, Alberta
What you’ll do
The Associate Manager, Digital Marketing is a key role in the advancement of Canadian Tire Corporation’s “One Company” approach, with accountability for Sport Chek’s digital performance programs. This role will be responsible for digital demand generation and delivering eCommerce growth, with a view to impact on bricks and mortar sales. If you’re looking to put your mark on the transformation of retail in Canada this is the role for you.
You will be responsible for planning, monitoring and executing the performance of digital marketing channels. You will drive digital performance in support of company growth objectives through Paid Search, Display, Social, Affiliates and Email. Other responsibilities may include:
Lead day-to-day operations of performance digital channels including SEM, Social, Display, Affiliate and Email campaigns.
Provide insights and recommendations for performance digital channels focused on website traffic and omni-channel revenue.
Work collaboratively with our in-house digital operations team as well as other key vendors such as Google, Facebook, etc.
Support strategic development and execution of Performance Marketing digital plans, contributing to annual KPIs.
Work with cross-functional teams to ensure proper integration of promo and strategic marketing campaigns are present and consistent across all digital channels.
Own monthly budget management, including reconciliation of digital ad spend, budget forecasting and channel performance forecasting.
Own digital dashboards using Google Data Studio and Supermetrics.
Investigate and identify new or unleveraged digital marketing opportunities.
What you bring
Working amongst a high-performing and cross-functional team, we expect you to have excellent interpersonal skills as well as the ability to multitask in a deadline driven environment. You will grow your leadership and coaching skills through managing indirect reports and liaising with internal and external stakeholders. We are also looking for someone who has:
3-5 years’ experience in a digital marketing environment including campaign and channel strategy, execution, and analytics.
Well-versed in digital media disciplines as well as online marketing programs, including affiliate programs, e-mail, and non-traditional buying practices.
Experience using Bid Management, Ad Management and Analytics Tools: Search Ads 360, Google Ads, Facebook Ads Manager, Google Analytics, and Google Data Studio
Experience deep diving into data and using analytics to provide recommendations, strong excel skillset is a must.
Budget management experience.
Post-secondary education or related experience in Marketing, Business or Finance
Agency background or in-house experience in digital marketing or eCommerce environment is an asset.
Hybrid
At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
At Sport Chek, we want to find what moves you, and help build your career from there. As Canada’s destination for footwear, apparel, and sporting goods; we believe that sport and activity has the power to help shape your style, your relationships, and your mind. Along with colleagues across the Canadian Tire family of companies, you’ll be a part of a collaborative network of like-minded individuals who draw on their collective experience to best serve customers across all banners from coast-to-coast. Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can.
We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.