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Randstad Digital Producer in burbank, California

Digital Producer

job details:

  • location:Burbank, CA (remote)

  • salary:$30 - $40 per hour

  • date posted:Wednesday, February 24, 2021

  • job type:Contract

  • industry:Information

  • reference:823460

job description

Digital Producer

job summary:

The Digital Marketing Producer will execute marketing and content strategies across first-run Syndicated Television campaigns to drive tune-in and social engagement. In collaboration with external agencies and technology vendors, the Digital Marketing Producer will develop content and digital activations, ensure all deliverables align with marketing strategies, monitor analytics, and summarize campaign effectiveness in final wrap reports.

Campaign Strategy, Planning, and Insights

  • Work closely with Manager, Digital Marketing to formulate Digital Marketing Strategy Briefs that ladder up to key marketing pillars

  • Create and maintain Digital Marketing Content Calendar, updating as priorities shift, and distributing to all key stakeholders

  • Assist Manager, Digital Marketing with concept ideation and development of digital marketing tactics/ideas to build robust and compelling campaigns

  • Monitor and report on KPIs per campaign to construct final wrap reports

  • Continuously monitor new developments in digital marketing/social media and proactively share information with the Digital Marketing team

Campaign Production and Management

  • Serve as day-to-day production contact for social content, advertising creative, digital activations, CRM, and website content (including QA and updates)

? Design and develop social/digital content and ad creative

? Produce digital activations including sweepstakes, contests, and UGC campaigns

? Manage CRM campaigns, including establishing audience targets, developing creative, reviewing previous campaigns, and applying key learnings to new deployments

? Ensure all content and activations adhere to brand guidelines and marketing strategies

? Manage approvals (marketing, legal, clearances, etc.)

  • Maintain planning documents and production/delivery schedules

  • Spearheaded digital synergy efforts identifying opportunities, creating social graphics, and building relationships with all teams

  • Assist with content creation at on-site events with talent

  • Assist in vetting and selection of social media influencers

location: burbank, California

job type: Contract

salary: $30 - 40 per hour

work hours: 9am to 6pm

education: Bachelors

responsibilities:

Campaign Strategy, Planning, and Insights

  • Work closely with Manager, Digital Marketing to formulate Digital Marketing Strategy Briefs that ladder up to key marketing pillars

  • Create and maintain Digital Marketing Content Calendar, updating as priorities shift, and distributing to all key stakeholders

  • Assist Manager, Digital Marketing with concept ideation and development of digital marketing tactics/ideas to build robust and compelling campaigns

  • Monitor and report on KPIs per campaign to construct final wrap reports

  • Continuously monitor new developments in digital marketing/social media and proactively share information with the Digital Marketing team

The essential functions of this role include:

  • working up to 1 hrs of overtime per week

qualifications:

  • Experience level: Experienced

  • Minimum 5 years of experience

  • Education: Bachelors

skills:

  • Digital Marketing

  • Digital Marketing

  • Digital Marketing

  • Web Design

  • CRM

  • Marketing

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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