Job Information
HERC: Metro New York & Southern Connecticut Marketing Performance Analyst in Bronx, New York
Employer Name: Fordham University
About Fordham: Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom. The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off. Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education. Department: Marketing and Communications Position Summary: Reporting to the Senior Director, Strategy, Research, and Performance, the Marketing Performance Analyst serves as a key architect in transforming our marketing and communications strategies into quantifiable success stories. This position is responsible for spearheading the analysis and interpretation of intricate data sets to extract meaningful insights, guiding our marketing endeavors with a keen emphasis on measurable impact. Essential Functions: Designs and implements comprehensive strategy to track marketing performance metrics and key performance indicators (KPIs), evaluating the effectiveness of Fordham's marketing and communication initiatives. Conducts in-depth data analysis of marketing campaigns, website traffic, email marketing, social media engagement, and other relevant channels to identify trends, patterns, and areas for optimization. Collaborates with cross-functional teams to provide actionable insights and recommendations for enhancing marketing strategies based on data analysis. Leads efforts in implementing testing methodologies, including A/B testing, to optimize marketing strategies and improve campaign performance. Utilizes data visualization tools to effectively communicate complex data insights to both technical and non-technical audiences. Develops and delivers regular reports and intuitive dashboards that communicate key performance metrics and impact to senior leadership and stakeholders. Champions a data-driven culture within the University Marketing and Communications division and across the University, ensuring the integration of analytics into decision-making processes. Works closely with marketing teams to define and refine campaign objectives, ensuring they align with institutional goals and priorities. Collaborates with Fordham IT on critical data and infrastructure projects that support marketing and communications, while establishing strong partnerships with external vendors or agencies as needed to enhance data collection, analysis, and reporting capabilities. Required Qualifications: Bachelor's degree in marketing, business analytics, statistics, or a related field. Minimum of 3 years of experience in marketing analytics or a similar analytical role. Preferred Qualifications: Master's degree in marketing, business analytics, statistics, or a related field. Familiarity with marketing automation and CRM platforms. Demonstrated success in crisis communication management on social media platforms. Minimum Salary: $75,000 Maximum Salary: $85,000