Black & Veatch Integrated Marketing Manager in Boston, Massachusetts
Integrated Marketing Manager
Date: Nov 12, 2021
Company: Black & Veatch Family of Companies
We believe real value is powered by the unique skills and experiences of our professionals. The interchange of ideas from a diverse group of people gives our teams an expanded perspective and the ability to find better solutions for our clients.
Company : Black & Veatch Corporation
Req Id : 54900
Job Title : Integrated Marketing Manager
Location : USVRTL
Business Unit Sector : COR-CORP-SHARED SERVICES
Opportunity Type : Staff
Relocation eligible : No
Full time/Part time : Full-Time
Project Only Hire : No
Visa Sponsorship Available: No
This position ensures effective, consistent, on-brand communications on key initiatives, optimizes customer content across all channels, and ensures all assigned programs/projects are executed timely and within budget.
Lead marketing strategy development for assigned key areas including translation of business strategy to marketing strategies and channel recommendations for brand marketing programs
Oversee the development and execution of brand marketing programs, including a campaign mix of advertising, email, social, media relations, trade shows, and PPC/SEO to build brand awareness and increase preference.
Develop programs that advance target customers/prospects through defined segments (lifecycle stage or behavior based segments)
Develop/communicate messaging, positioning and brand promise consistently throughout all programs/campaigns for assigned initiative
Manage execution of content marketing program including calendar and supporting channel amplification of strategic content (in partnership with Social Media & Content team)
Work closely with channel and operations
Drive ongoing collaboration and coordination with business unit marketing teams to align efforts at brand level
Work closely with channel and operations experts across MarCom (social media, public relations/media, marketing automation, website, events, analytics) to optimize processes and campaign execution
Work with content and creative teams to develop engaging campaign content
Provide proactive consultative recommendations on marketing best practices across enterprise
Leverage B2B marketing frameworks to structure demand generation, lead qualification and sales conversion marketing strategies
Understand the customer decision journey and how to translate that information into developing exciting and engaging content and marketing plans
Understand the purpose of different marketing channelsandunderstand how to prioritize and optimize outcomes by integrating marketing channels
Allocate marketing spend across marketing plans and ensuring marketing investments generate appropriate return for the business
Partner with Marketing Analytics to optimize marketing campaigns
Build measurable integrated plans using test and control frameworks, analyze performance, link integrated marketing measurement plans back to business metrics and objectives
Data driven marketing, CRM experience, business strategy and excellent/comprehensive project management and communication skills Good decision skills. Maintains strong relationships.
Ability to translate sales execution plans into actionable, measurable marketing plans
Hands on experience with digital marketing strategies/tactics such as paid social, search engine marketing (SEM), media buying, video, social and display marketing
Experience executing Google Adword campaigns
Working knowledge of Linkedin/Facebook/Google marketing campaigns
Able to use marketing performance data to drive and adjust strategy Intermediate working knowledge of Excel (for qualitative and quantitative analytics)
Ability to easily transition from high level strategic thinking to creative and detailed execution
Experience with Wrike or similar project management software strongly preferred
Experience with Google Analytics, Eloqua, Salesforce preferred
Strategic thinker able to write effective strategy briefs and drive executional excellence to deliver best in class, impactful marketing assets.
Strong ability to communicate and influence at all levels.
Education: Bachelor's degree in related field preferred, or equivalent experience.
Experience: 5+ years progressive experience managing integrated campaigns, project management, and/or campiagn launch management.
All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
Work Environment/Physical Demands
Typical office/home office environment. Physical Demands: Sitting, talking, grasping, hearing, keyboard input, seeing, writing, reaching, stooping, crouching, walking, standing for extended periods of time, extensive screen time.
MAC: Marketing & Communications
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Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
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Notice to External Search Firms : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.
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