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State of Minnesota Web Content Manager, Communications and Marketing / Information Officer 3 in Bemidji, Minnesota

Working Title: Web Content Manager, Communications and Marketing

Job Class: Information Officer 3

Agency: Minnesota State

  • Who May Apply : Open to all qualified job seekers

  • Date Posted : 02/12/2024

  • Closing Date : 03/05/2024

  • Hiring Agency/Seniority Unit : MN St Colleges & Universities / Bemidji State University-MAPE

  • Division/Unit : MnSCU Bemidji SU / MnSCU BSU Class M&E Payroll

  • Appointment Type : Temporary, Full-time

  • Work Shift/Work Hours : Monday - Friday 8:00 am - 4:30 pm

  • Days of Work : Monday - Friday

  • Travel Required : No

  • Salary Range: $26.64 - $39.06 / hourly; $55,624 - $81,557 / annually

  • Classified Status : Classified

  • Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE

  • Anticipated Start Date : April 1, 2024

  • End Date : March 31, 2025

  • Location : Bemidji State University / Northwest Technical College

  • FLSA Status : Nonexempt

  • Telework Eligible : No

  • Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes

Make a difference in the lives of Minnesotans.

The work you’ll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.

Bemidji State University (BSU) and Northwest Technical College (NTC) invite applicants to join our Communications and Marketing team as a Web Content Manager . BSU and NTC are members of the Minnesota State system of colleges and universities and employ more than 600 faculty and staff.

BSU’s vision is to educate people to lead inspired lives. To accomplish BSU’s vision, the University prioritizes creating a culture in which diversity is embraced and all people are safe, welcome, and validated. BSU also prioritizes increasing engagement with Indigenous communities to become a destination university. BSU enrolls around 5,000 students and offers more than 70 undergraduate majors and eight graduate degrees encompassing arts, sciences and select professional programs. BSU’s Shared Fundamental Values (https://www.bemidjistate.edu/about/mission-vision/) include civic engagement and leadership, international and multicultural understanding, belief in the power of the liberal arts, and environmental stewardship. Centered between the three largest Tribal nations in Minnesota - Leech Lake, Red Lake and White Earth - BSU also prioritizes increasing engagement with American Indian communities to become a destination university.

NTC has prepared students for fulfilling careers in high-demand fields for more than 50 years. The college’s accessible, affordable, hands-on programs also help the region’s employers meet their ever-growing need for a highly skilled workforce. NTC serves more than 1,000 students with an excellent education, an open-enrollment policy and affordable tuition. Students may pursue nearly 40 degree, diploma and certificate programs in six distinct career paths. Classes are offered on campus, online, or as a combination of both.

The Web Content Manger is responsible for managing the institutional presences of both Bemidji State University and Northwest Technical College through various digital channels, including but not limited to the web, mobile applications and new technologies that may emerge in the future. This position manages content on both the BemidjiState.edu and NTCMN.edu networks of websites and will ensure that target audiences are able to successfully discover, navigate and engage with the sites and their content, and are then able to successfully complete intended actions.

Responsibilities of the Web Content Manager include:

  • Web Content Manager.

  • Maintaining website content for Bemidji State University and Northwest Technical College. This includes planning, preparing, posting and maintaining content on institutional websites, with particular emphasis on externally focused marketing information. Collaborating with internal staff and/or third-party vendors to create or curate needed content such as photos, video, audio, graphics, illustrations, animations, or other similar content.

  • Web Content Team Supervision and Project Management.

  • Recruiting, managing and directing work activities of website content team student workers. Assigning and supervising work related to day-to-day content edits for both institutional websites, and developing and managing programs for regular, systematic reviews of site content. Partnering with Information Technology Services web team, as necessary.

  • Data, Analytics, Accessibility and Compliance.

  • Acting as the OCM team lead for web analytics, quality control and search engine optimization. Obtaining, organizing and distributing data regarding web traffic and site navigation from Google Analytics and/or other tools. Managing web governance and tactical teams, ensuring that institutional web sites, their content, and other digital marketing content is in compliance with college, university, Minnesota State system, state of Minnesota and/or federal guidelines, laws, policies or procedures related to digital content, including Americans with Disabilities Act compliance.

  • Professional Development

  • Participating in professional development and continuous improvement activities by attending conferences or web development related training. Staying current on trends in content management and higher education website design by reviewing trade publications, software, and hardware documentation, e-mails, newsletters, or other relevant publications.

  • Related Functions.

  • Other duties as assigned.

Minimum Qualifications

  • Bachelor’s Degree in Communications, Marketing, Web Design, Writing, Project Management, or related field and one year of experience; OR an equivalent combination of relatable education and experience in website front-end development, writing, and content management.

  • Demonstrated ability to use gathered assets including written copy, audio, video, photos and/or other graphics to develop engaging and informative multimedia website content.

  • Proficiency with web content management systems such as WordPress (preferred).

  • Proficiency in developing and managing workflows and quality control processes in a content management system.

  • Proficiency in web analytics - including but not limited to Google Analytics.

  • Proficiency with user-oriented/UX design, including usability, user research, and accessibility.

Preferred Qualifications

  • Web content management experience in a higher education setting.

  • Project management experience in a real-world setting.

  • Experience developing websites using user-centered design principles, responsive design techniques, and client-side user interface development.

  • Proficiency using computer software suites such as Microsoft Office 365 and Adobe Creative Suite.

  • A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.

Additional Requirements

In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State‘s vehicle use criteria and consent to a Motor Vehicle Records check.


Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us . Please indicate what assistance is needed.