Job Information
Dubai Holding Assistant Manager - Digital Marketing - Jumeirah Saadiyat Island in Abu Dhabi, United Arab Emirates
About Jumeirah & the Hotel:
For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality market with its unwavering Stay Different™ brand promise.
Its award-winning destinations, including the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience.
Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.
As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments.
Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.
A sustainable hospitality leader in the capital, Jumeirah at Saadiyat Island Resort is a breadth of fresh air offering an eco-friendly stay amidst contemporary surroundings on the Abu Dhabi coastline. Surrounded by natural beauty and designed to care for every aspect for guest wellbeing, the resort resembles a perennial summerhouse where visitors can experience Abu Dhabi Island life at its best. The luxury beachfront resort is home to seven world-class restaurants and bars, three swimming pools and the award-winning SPA featuring an extensive menu of specialised treatments and exclusive products from all around the world. In addition, guests can utilise a wide range of leisure facilities including a mixed and ladies only gym, a kids club and a tennis court. Boasting 400 metres of pristine private beach and sand dunes, the resort is anchored on one of the most desirable beach locations in the UAE and was conceived with the environment in mind having implemented eco-friendly strategies and initiatives since its launch in 2018.
About the Job:
Collaborate with the Marketing Manager to develop and execute the resort's digital marketing strategies and campaigns, including social media, email marketing, search engine marketing, and display advertising.
Manage social media accounts, create and curate content, and develop social media advertising campaigns to increase engagement and followers.
Create and execute email marketing campaigns, including segmenting lists, creating email templates, and monitoring campaign performance.
Monitor and optimize search engine marketing campaigns, including keyword research, ad copy creation, and bid management.
Develop and implement display advertising campaigns, including banner ads and retargeting campaigns.
Manage the resort's website, including updating content, monitoring performance, and ensuring an excellent user experience.
Analyze digital marketing campaign performance using tools such as Google Analytics and provide regular reports to the Marketing Manager.
Stay up to date with the latest digital marketing trends, tools, and techniques and make recommendations for new campaigns and strategies.
Collaborate with other departments, such as sales and revenue management, to ensure digital marketing efforts align with overall business objectives.
Execute and periodically adjust comprehensive marketing strategies and programmes for Jumeirah Saadiyat Island, managing all digital marketing activities within designated budgets.
Prepare sound annual activity plans as well as campaign specific individual marketing activity plans in line with the departmental standard, with relevant buy in from all stakeholders and market the SBU through strategic integrated marketing and branding strategies.
Manage agency relationships from the perspective of advertising, graphic design, printing, promotional events and media, in an effort that these partners fully understand and maximise the value of the individual brands.
Design and development of marketing materials for the SBU with final sign off on all communication, brand touch points and materials by the Marketing Communications Manager.
Improve the marketing efficiency ratio, ROI and ROE, for all marketing activities, establish campaigns and measure success / failure.
Contribute to and maintain an artwork archive for all marketing projects, within the designated area of the department, with backup of all artwork and provision of sample collateral.
About You:
2 plus years brand marketing experience in the service industry.
Digital Marketing experience with luxury brands.
Operational experience in Food & Beverage or related service industry.
Performance Marketing Experience
Required Bachelor’s degree or Professional Degree in Marketing / Advertising / Media or equivalent.
Strong communicator across a variety of platforms and on all levels
About the Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry