Job Information
National Grid Senior Content Manager (Hybrid Working) - FTC in London, United Kingdom
About the role
This Senior Content Manager opportunity is a 1-year Fixed Term contract (maternity cover). You'll be responsible for leading National Grid’s external global social media and digital content strategy, working closely with stakeholders across all business units. This is a key leadership role in the Group Corporate Communications and Brand team. This role is responsible for leading a best-in-class external digital communications team, covering social media specialists, content writers and video producers, and aligning execution with our communications strategy across the business. Sitting in Corporate Affairs, this role has a heavy focus on managing National Grid’s reputation through digital communications, covering content production, channel management, social media listening, community management, publishing, advertising, influencer partnerships and campaigns.
Strategy
⦁ Set the Group and UK social media and digital content strategy, working with stakeholders across the business, and aligning with key strategic priorities
⦁ Lead on National Grid’s external social media channel architecture, advising and collaborating with colleagues across the business
⦁ Set the best practice standards for social media and digital content and embed among social media and content teams across the business
⦁ Advise the business on changes in the social media and content industries, and act as needed
Social media
⦁ Translate key messages into social media deliverables, with support from the team
⦁ Advise on and oversee paid social media advertising for Group and the UK, including influencer partnerships
⦁ Advise on and support the social media accounts of Group executives
⦁ Collaborate with communicators across the business, in both the UK and US, and manage regular meetings, ensuring alignment of messaging and output
⦁ Lead the social media strategy for major campaigns with Group involvement
⦁ Manage agency relationships to ensure the best output
⦁ Manage the contracts for social media software and tools
Content
⦁ Set the Group digital content strategy, working with stakeholders across the business, and aligning with key strategic priorities
⦁ Overall responsibility for National Grid Group’s podcast
⦁ Lead and advise on long-form written content and video projects
⦁ Support the Group Digital Content Editor to deliver against the digital content strategy
Training and advocacy
⦁ Lead training initiatives for colleagues across the business to embed the social media and content strategy, and advise leaders on the effective use of social media
⦁ Manage the employee advocacy programme, working closely with stakeholders in the US and UK
Leadership
⦁ Lead the Group social media and content team, responsible for the development of team members covering social media and content production
⦁ Advise the Corporate Communications and Brand leadership team, and leaders across Corporate Affairs
Manage the team budget
About you
Knowledge & Experience required:
Experience leading a social media or digital communications team in a large organisation
Proven experience managing social media and digital content strategy and execution
Strong organisational skills, able to prioritise and juggle a wide range of projects from multiple business units at any one time
A solid understanding of corporate social media, including owned, earned and paid
A solid understanding of content production, including written, visual and podcasts
Experience analysing and reporting on social media, and translating data into insights for internal stakeholders
Knowledge of SEO, keyword research and social listening tools are advantageous
Capability Requirements:
Strong leadership skills with the ability to inspire and motivate a team under pressure and prioritise as needed
Strong stakeholder relationship skills with the ability to develop and maintain relationships across multiple functions and countries
Highly motivated and organised with a high level of attention to detail
Results driven, consistently delivering a high standard of work to tight deadlines
Creative and excited by the opportunity test and learn, always ready to try something new
Sound judgment and decision-making skills; comfortable with ambiguity and incomplete information
A problem solver with analytical skills, comfortable with making decisions based on data
An excellent team player with the ability to collaborate in a team
Strong understanding of the use of professional social media, including best practice, specifications and changing regulations
Excellent in-person and written communicator
About us
National Grid touches the lives of almost everyone, with an energy network that stretches across the Atlantic. We’re an international team, and our work underpins the lives of millions of people. Feet forwards, head up, and eyes bright, we’re working hard to create value for people today – and shape the future of energy tomorrow. In the UK, we don’t generate or sell energy – we join the dots to get energy from A to B. From making a cup of tea in the morning, to keeping the lights on in hospitals, our electricity network puts power in the hands of people. Without it, the world as we know it would grind to a halt. The world of energy is changing beyond recognition. Working at National Grid, you won’t just be touching the lives of almost everyone in the UK – you’ll be shaping the way we use and consume energy for generations to come.
What you'll get
This is a 1-year FTC (Maternity cover).
A competitive salary Circa £80,000 – 85,000 – dependent on capability
As well as your base salary, you will receive a company car or allowance, a bonus of up to 20% of your salary for stretch performance and a competitive contributory pension scheme where we will double match your contribution to a maximum company contribution of 12%. You will also have access to a number of flexible benefits such as a share incentive plan, a salary sacrifice technology scheme, support via the employee assistance line and matched charity giving to name a few.
Closing Date
The closing date for this vacancy is 10/05/2024. However, we encourage candidates to submit their applications as early as possible and not to wait until the published closing date. National Grid’s recruitment periods can and may vary. We reserve the right to remove this advert or close it to further applications at any point during the recruitment process.
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At National Grid, we work towards the highest standards in everything we do, including how we support, value and develop our people. Our aim is to encourage and support employees to thrive and be the best they can be. We celebrate the difference people can bring into our organisation, and welcome and encourage applicants with diverse experiences and backgrounds, and offer flexible and tailored support, at home and in the office.
Our goal is to drive, develop and operate our business in a way that results in a more inclusive culture. All employment is decided on the basis of qualifications, the innovation from diverse teams & perspectives and business need. We are committed to building a workforce so we can represent the communities we serve and have a working environment in which each individual feels valued, respected, fairly treated, and able to reach their full potential.