Florida Crystals Corporation Marketing Controller, EU in London, United Kingdom
ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal and Italy. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s® and Sidul®.
Profitably grow the ASR Group business in the Grocery channel in the strategically important UK market and the new EU geographies, by providing both leadership and service to the business to achieve volume, CTO and brand objectives.
Manage the development and the implementation of the marketing plans in the UK and the EU
DETAILED ROLES & RESPONSIBILITIES
Effectively manage the product portfolio (branded & PL) including full accountability over P&L, to deliver profitable volume & CTO growth for ASR-Group in grocery.
Build strong cross-functional relationships with sales and supply chain to ensure full alignment around key programmes and to provide direction and influence representing the marketing agenda.
Identify opportunities for activity & NPD to support the long term brand and corporate strategies.
Work with the European Marketing Director to develop the three year strategic plans for Grocery in the UK and EU.
Define product portfolio strategy and marketing mix as well as key support information for the sales team.
Develop the annual plan, which sets the strategic direction for activities, and establishes in-year business priorities, allocates budgets and facilitates the delivery of the European strategic plan.
Optimise the allocation of budgetary resources to maximise ROI. Control and approve expenditures to optimise effectiveness of all activity.
Drive better understanding of marketing investment and return and improve commercial discipline.
Work closely with insight and sales functions to establish appropriate price & pack architectures.
Work closely with the European Business-to-Business marketing function to ensure maximum synergies, supporting the execution of activities in the UK across all sales channels.
Leadership & People Development
Set clear performance management objectives for direct report, aligned to market and corporate strategic objectives, and drive a culture of accountability for delivering against these
Lead and coach team members to ensure optimum development plans for each individual are put in place
CAPABILITIES (KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL ATTRIBUTES)
Substantial commercial experience to include FMCG in the UK
Business Management experience with evidence of delivering value creating strategies
Direct experience working within a matrix, multi-geographic marketing structure.
Typically 10 years of marketing experience working on a major brand/portfolio
Proven strategic business planning and leadership skills
Understanding of development and application of insight to drive business value
Proven experience in managing and influencing cross-functional teams
Consistent track record of tangible business results
Strong strategic influencing and negotiations skills
Excellent oral, written and presentation communication skills in English
Working knowledge of other major European languages is a strong advantage
Positive and confident approach to work and self-projection.
Effective managerial and interpersonal style, including the ability to communicate at all levels
High degree of flexibility
Ambitious to succeed
Energetic and enthusiastic
Customer service attitude
Proactive. Takes action now, to realise growth goals and create future growth opportunities
Eager to develop self and others
Demonstrate and promote co-operative working
Inspire others to high standards of performance
Strives for simplicity
ESSENTIAL EDUCATION REQUIREMENTS
University Degree in Business/Economics (MBA is preferred)
Professional marketing qualification
At Tate & Lyle Sugars, the group's values are the cornerstone of our success.
Leadership - our goal is to be the leader in every arena in which we compete. Teamwork - our strength is magnified when we work together. Integrity - honesty and trust are the foundation of our success.Service - we know that the people and communities in which we operate are crucial partners to our success. Sustainability - the member companies of ASR Group are committed to sustainable agricultural and business practices.
This year Tate & Lyle Sugars has been certified as one of Britain's Top Employers for the third year running.