Hearst Television General Sales Manager in Lancaster, Pennsylvania

Job Description

WGAL-TV, the Hearst Television owned NBC Affiliate in Lancaster/Harrisburg, PA is looking for an experienced General Sales Manager with an exceptional record of success. The ideal candidate must possess strong leadership, motivational and sales skills along with a proven track record of 5+ years GSM or LSM or equivalent experience. You must have skills in budgeting, forecasting, managing inventory, recruiting talented sales people and generating revenue. This is a unique opportunity to lead a team at a best-in-class station and company.

Job Responsibilities:

  • Manage and guide an experienced sales team to achieve station goals on all platforms.
  • Develop, implement, and communicate sales strategies and action plans.
  • Manage stations inventory and rates.
  • Meet with clients and advertisers to maintain high visibility in the community.
  • Create and manage non-traditional revenue and new business projects.
  • Interface with station's national rep firm to set goals and objectives.
  • Work with the promotion department to create sales opportunities
  • Work with General Manager and other department managers to accomplish station objectives.
Required Skills
  • Candidates must possess strong leadership, motivational and sales skills with a proven track record of success.
  • Must have the ability to price, forecast, and budget and execute a clear plan and vision.
  • Creative selling abilities a must!
  • Proficiency in Microsoft Office and Excel


  • College Degree or Equivalent Experience
  • Military training and experience will be considered
Required Experience
  • Five years broadcast sales management experience preferred
  • Must have a proven track record of success in transactional, new business, digital and multi-platforms sales
  • Past experience with managing an independent or non-traditional television station a plus

Job ID: 2321

Position Type: Full-Time/Regular

Job Category: Sales

Location: Lancaster, PA US

Station Name: WGAL-TV